Blue Group sounds like an Alliance. Which only FFs are aware of. Given the politics in the room you’re probably right and the most generic and least offensive name will get chosen. Unless JetBlue objects. Or unless Blue Group is about to go shopping.
Every company, agency, airline… should have a “Cynic in Chief” a senior role whose sole job is to stress-test every branding or rebranding idea by realistically modeling how the market and public will mock it.
When I hear “Blue Group,” the only thing that comes to mind is Tobias Fünke auditioning for the “Bleu” Man Group.
Always interesting!
I know exactly who that OOO email was from!
Blue Group sounds like an Alliance. Which only FFs are aware of. Given the politics in the room you’re probably right and the most generic and least offensive name will get chosen. Unless JetBlue objects. Or unless Blue Group is about to go shopping.
Now that’s an interesting “theory”
Every company, agency, airline… should have a “Cynic in Chief” a senior role whose sole job is to stress-test every branding or rebranding idea by realistically modeling how the market and public will mock it.
When I hear “Blue Group,” the only thing that comes to mind is Tobias Fünke auditioning for the “Bleu” Man Group.